Strategy built for organisations that stand for something.

Senior marketing strategy and business consulting for purpose-led organisations, nonprofits, and businesses with a social compass. Built on international media, events, and advertising experience that most agencies can only read about.

Marketing Strategy · Business Growth · Nonprofit Strategy · Fundraising · Social Impact · Purpose-Led Thinking · Event Strategy · Brand Positioning · Community Building · Content Strategy · Two flags. One pie. One social compass.

.

Marketing Strategy · Business Growth · Nonprofit Strategy · Fundraising · Social Impact · Purpose-Led Thinking · Event Strategy · Brand Positioning · Community Building · Content Strategy · Two flags. One pie. One social compass. .

Wooden Scrabble tiles spelling out the word 'MAKE' on a white surface.

International experience. Boston focus. One consistent filter: a social compass.

Apple Pie & Custard LLC is a Boston-based marketing strategy and business consultancy that works with organisations that have a social compass. That means purpose-led businesses, nonprofits, charities, social impact brands, and any founder who builds with intention as well as ambition. The name says it all: a pie divided between the Union Jack and the Stars & Stripes - British precision on one side, American ambition on the other, and a perspective that is considerably better for having both. Founded by Kimberley Reynolds, the practice brings senior-level strategic thinking - forged inside global newsrooms, leading agencies, and major publications to the organisations that need it most and use it best.

We don't do generic, and we don't work with everyone. Every engagement is built around your organisation, your mission, and your actual goals. What you get is the kind of thinking that used to be reserved for global media groups and major advertisers - applied with precision to your market, your stage, and your purpose.

  • Campaign development, positioning, and messaging built on decades of experience across international media, advertising, and brand - not a template.

  • Go-to-market planning, income development, and growth strategy that compounds over time. Built for your stage. Executed alongside you.

  • Experiential marketing and event design at every scale - from national trade events to intimate client experiences. Strategy, production, and measurable outcomes.

  • Specialist strategy for sports organisations, tourism boards, and destination brands. International experience, commercially focused, results driven.

  • Strategic media planning, editorial partnerships, and advertising consultancy built on senior experience inside global publications and agencies.

  • A focused 2-hour working session designed for founders, nonprofit leaders, business owners, and leadership teams who want clarity fast.

"We call it a social compass. It is simply the belief that the best businesses and the best organisations are the ones that know why they exist - and build everything else around that. Those are the people we work with."

Kimberley Reynolds, Founder, Apple Pie & Custard LLC

Ready to build something worth building?

Book a Strategy Session