Straight talk. Senior strategy. A social compass that shapes every client we work with.
The Practice
Apple Pie & Custard LLC was founded by Kimberley Reynolds to bring senior-level marketing and business strategy to organisations that deserve it - and specifically to those that have a social compass. That means purpose-led businesses, nonprofits, charities, social impact brands, and founders who build with intention as well as ambition.
The work draws on a career that spans international newsrooms, leading UK national press, global advertising, travel trade media, and cross-sector consulting across dozens of industries on both sides of the Atlantic. That breadth is not incidental - it is the product.
Every engagement is direct, practical, and built around your specific situation. No off-the-shelf playbooks. No junior teams running your account. Senior thinking, applied to your real problems, from day one.
The Background
Kimberley is a senior marketing strategist and business consultant with a career built across international media, advertising, events, and brand strategy.
She has held senior roles at some of the UK's most recognised media organisations - including national newspapers, leading trade publications, and major advertising groups - before moving into consultancy and relocating to Boston, MA.
Her work spans both sides of the Atlantic, with clients and projects across the UK, US, Europe, Asia, and beyond. She has worked across more than 20 industries, advised organisations at every stage of growth, and built a reputation for clear thinking, direct advice, and strategies that actually get implemented.
She now runs Apple Pie & Custard LLC from Boston - bringing that international perspective to a focused group of clients who share one thing: a social compass.
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.
Why "Apple Pie & Custard"
The name is not accidental.
The logo is a pie - divided into segments, half Union Jack, half Stars & Stripes. British precision on one side. American ambition on the other. The custard, of course, is what brings it all together.
Apple pie and custard: two things that are very good on their own, and considerably better together. That is the thinking behind every client engagement - finding the combination that makes everything work better than it did before.
The pie, as it turns out, was always the point.
The Social Compass
Not every brief is worth taking. That is not arrogance - it is a considered choice about where good work actually happens.
Apple Pie & Custard works with organisations that have a social compass. It does not have to mean registered nonprofit status or a B Corp certification. It means knowing why you exist beyond the bottom line. It means building something that gives back - to a community, a cause, a place, or a planet. It means the people running the organisation are the kind of people you would actually want to work with.
In practice, our clients include nonprofits, charities, conservation organisations, animal welfare organisations, purpose-led businesses, and commercial founders with a genuine social conscience. What they share is not a legal structure - it is an intention. And that intention is what makes the work worth doing.
What We Bring To The Table
Senior Marketing Strategy & Brand Positioning
LinkedIn & Personal Brand Development
Digital & Social Media Strategy
Content Strategy & Editorial Planning
Business Growth Planning & Consulting
Event Strategy & Experiential Marketing - national and international scale
Media & Advertising Strategy
Cross-Industry & Cross-Market Strategy
Nonprofit Strategy, Fundraising and Development
Corporate Sponsorship and Partnership Outreach
In The Community
Outside of the practice, Kimberley serves on the board of Milton Animal League, an animal shelter in Milton, MA - and is a proud adopter. It is a role that reflects something central to how Apple Pie & Custard operates: the belief that the best businesses are the ones that give back to the communities they work in. For APC, that is not a policy. It is just how things are done.
If you are in the Milton or Greater Boston area and want to get involved as a volunteer, sponsor, or adopter - reach out.
Let’s Talk
We are currently working with a focused group of purpose-led clients in the Boston area and beyond. If you are a founder, business owner, nonprofit leader, or leadership team looking for serious strategic support - and you have a social compass - we would love to hear what you are building.
